The use of social media as a marketing tool has increased exponentially in the digital world. Companies, bloggers, and influencers are all selling their products and services online. For them to sell, they need to convert their online following into their customers. Most businesses have more than one social platform.
Commonly Used Social Media Platforms;
So, what does your work entail?
Your duties as a social media manager may differ from one client to the other due to factors such as the company’s budget, time, the job description, and your expertise.
The most common duties of a social media manager include but are not limited to the following;
- Frequently posting and updating content
- Replying to fans
- Running ads
- Creating graphics
- Collaborating with writers and editors in your team
- Bringing in more traffic, and new leads
Now that you know what your work as a social Media Manager entails, the next step should be to equip yourself with the right skills. You need both soft and technical skills to be a successful social media manager. Some of the skills need training, while others are self-taught.
A good Social media manager must have impeccable skills in marketing, especially in Digital Marketing, have good Communications and Business Management skills.
5 Technical Skills a Social Media Manager must possess
Customer Service Skills
You should be able to answer customers’ and handle all inquiries and concerns. Don’t let any of the customers leave dissatisfied
A good copy is essential for digital marketing. A catchy, short, and precise written copy that covers everything relevant to the reader is necessary for conversion.
Content Management Skills
As a social media manager, your responsibility is to regularly post and update content on your client’s social media platforms.
You must ensure that you post content that promotes the company’s products correctly and resonates with your target market. Note that you may write the content yourself, or it could be from writers and editors from your team.
In social media management, you use both qualitative and quantitative data to determine the success of your campaign.
Analyzing data helps in figuring out which areas you should improve and what to scrap off altogether.
It is therefore essential to understand social media data analysis.
Acquire Advanced Marketing Skills
You must arm yourself with relevant skills if you want to stand out from the rest. Consider learning marketing skills that will place you higher in the market.
Other skills that you may need to have are;
- Know about hashtag marketing.
- Be able to make YouTube and Twitter headers.
- Be able to create custom Facebook and other social media ads.
- Know how to optimize YouTube videos with tags, titles, descriptions, and annotations.
- Know Google+ Hangouts and Email capture forms.
- Be business-minded.
- Be able to work in a team.
- Be patient when handling customers’ and fans’ complaints.
- Have the ability to adapt to trends.
How to Become a Social Media Manager
- Build your Online Community
Make your social media presence thrive by having many followers and being active in online conversations with your fans.
- Find Clients
When you have a good following and realized your niche, it’s time to identify who your ideal clients are. Know where they hang out and pitch them by starting conversations with them.
- Know how to Budget
When you get your client, they will likely give you a budget to work within, which you must not exceed.
- Know How to Manage your Time
You will probably be dealing with accounts from different social media platforms such as Twitter, Facebook, YouTube, Pinterest, e.t.c., and wasting time is not an option.
Avoid distractions as you have to keep all the accounts updated and tend to customers’ enquires regularly.
- Be Organized
You must possess high organization skills to help you complete the client’s work on time. A social media calendar will help you big time to stay organized. Having a calendar also helps to know what to prioritize.
- Know How Much to Charge
In any business, a salary is essential. Knowing how much to charge for your services is a great negotiation tool.
As a beginner, it can be tough to know what to charge without looking too expensive or cheap. Research on what your competitors are charging, and set your price either a bit lower or higher from there. Always remember to offer excellent services to go in line with your charges.
With efficient training, a commendable online presence, and having a business mindset, you can manage social media pages for others and get paid. Remember to have an active page with a good following and use it as a sample when searching for jobs. Your online presence is your number one referee when searching for this job, as you can’t offer what you can’t do.
Acquire the right skills first to enable you to convert that online following into sales.